Naturally, at first look, you would think that Chris Sports inside the P5-billion Abreeza Mall is a local brand named after a businessman in Davao who decided to open a sports store and cater to a growing demand for sports equipment.
It turns out that Chris Sports has 16 stores in Metro Manila, two in Cebu, one each in in Baguio, Batangas, Angeles, Dasmarinas, Lucena, Bulacan, Pampanga, Pangasinan, Laguna, Tarlac and Boracay, with the newest one in Davao City.
Fortunately, I got in touch with Chris Sports marketing manager Arleen Lindo who was kind enough to let us know more about their store.
The opportunity finally came for them to bring Chris Sports closer to their customers in Davao who for years have been their loyal clients in Cebu and Metro Manila. “The clamor was huge,” she said, a statement with which I strongly agree.
Davao City, with more than one million population, has for years been a center for sports activities and development.
Universities and colleges, in fact, have maintained a strong sports program for their varsity teams and are one of the best customers you can find. I normally visit offices of sports directors like Joaquin “Boy” Sarabia of the University of Mindanao, Abraham “Abe” Verdeprado of Holy Cross of Davao College and William “Butch” Ramirez, then with Ateneo de Davao University and would normally see brochures mailed to them from Manila-based sports stores.
I even asked myself, how come I don’t see any marketing materials from Davao-based malls that have a sports department?
Anyway, Chris Sports, in the future, will expand to neighbouring cities like Gen.Santos and Tagum when the right time comes as these two cities, too, have a steady growth in sports activities and development.
The advantage of a branch in Davao is for customers to readily know if the equipment they need is available or not.
Ms. Lindo said they were part of a big tennis tournament in Davao last year and are currently working on forging partnerships in running and other sports events by becoming registration partners. For a company that prides itself in providing better equipment for consumers to perform better in their games, that’s a big relief to customers who would definitely want the best gear for their athletic endeavors.
Davao sports organizers like the Vantage Sports Promotions, running clubs like the Sunday Runners Club, associations like the Triathlon Association of Davao or the Davao City Sports Council would love to see more stores opening in Davao where they can find the equipment they need and forge partnership for events.
“We want to help get people into active sports and fitness activities,” said Lindo who also bared that their company started as a tennis shop at the height of former world number 1 player Chris Evert’s popularity. The American tennis star from tourism-conscious Florida won seven times in the French Open and six in the U.S. Open and that explains the company’s name “Chris Sports”.
Evert came back to our conscious mind when she married golfer Greg Norman of Australia three years ago (the marriage did not last long).
Welcome to Davao City, Chris Sports!
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Happy birthday to dear Michelle Arcangel who is turning another leaf this week and to a long-time friend, ma’am Edel Cuevas Domingo.